2016 Winners & Shortlists

Creative Execution

#HnSFreestyle was launched with a film across social platforms, inviting the audience to upload any skill or style to their own social networks, using the hashtag #HnSFreestyle. Every upload was directly curated on www.HnSFreestyle.com. Our partnered influencers uploaded 15-second edits on their own platforms to amplify the reach of the campaign. The best 10 videos were later announced to launch the voting phase. The winner then owned the One Million Fans page for an entire week with his own films that were specially tailored for his talent!

18 Million Views 1 Million Website Visits & Views VTR of 17% for campaign launch film compared to industry benchmark of 13% to 14% 2% increase in H&S Market Share: from 20% to 22%

People are awesome! Of course, and with the right dose of confidence in themselves they can achieve anything. Tapping directly into self-confidence, #HnSFreestyle’s “Face a Million” was launched, allowing fans for the first time ever to own a brand's Facebook page – with over one million followers! We set out to prove, that with enough confidence, you can easily face a million with your style or skill, no matter what you’re best at!