2016 Winners & Shortlists

Creative Execution

We used a patented technology known as Newsfeed Smart Apps which basically allows us to create a mobile friendly application on Facebook. We had a small buildup to the CSR campaign where we informed our audience about the upcoming activity and how their engagement can help people in the UAE. The application ran for an entire month and we made 2 trips to different Labor Camps where we gave away 500 Iftar meals at each of these labor camps.

During this campaign we reached over 245,000 people online out of which almost 25,000 people engaged with the brand. During the campaign we had 23 tweets and 16 Facebook posts and a total of 321 unique individuals completed the process from the beginning till the end. Our primary goal was to create some buzz in the digital space and we did that with a good reach and engagement on the social media pages. Although 321 unique entries came in, we donated a total of 1,000 meal boxes and brought smiles to their faces.

The objective of the campaign was to have a CSR activity during the month of Ramadan. We decided to make use of their social media audience and get them involved in this CSR initiative. The overall idea was to donate Iftar meals to the less fortunate in the UAE so we decided to create a game on Facebook. The game involved packing Iftar meals with actual food items and then entering their contact details at the end of the game so that Acer can donate these meals on their behalf. Acer as a brand achieved great brand visibility and press coverage at the same time our social audience felt good about themselves for being a part of this campaign.