2016 Winners & Shortlists

Creative Execution

Did you know that Burj Khalifa is the only place in the world where you can watch the sun set twice? Or that the Tower is home to the commissioned works of over 85 artists from around the world, which can be viewed online? 160 such stories take centre stage on the Burj Khalifa website, thereby making it much more than a regular ticket booking portal. Keeping in mind the mobile user, the UX is optimised on smartphones to focus more on ticket bookings, whilst offering a condensed version of the stories.

The approach has proved highly successful and since the website went live, online bookings have increased significantly due to the new best-in-class booking system that was designed with a mobile first approach. More importantly, the time that people now engage with the brand online has and continues to grow. The stories have received great interest, which has resulted in the Burj Khalifa team exploring sharing these stories across different touchpoint including entrance tickets.

The symbol of Dubai's fearless ambition, the iconic Burj Khalifa isn't just the world's tallest tower, but also a paradigm of modern architecture. When we were approached to redesign Burj Khalifa’s website, our challenge was to create something much more than just another platform to book tickets on. We knew we had to attempt to create memories that lasted ‘beyond the present’ and extend engagement well beyond an individual visit. Our goal was to create content that would become part of dinner table conversations around the world! In working closely with the Burj Khalifa team, we discovered some little-known, but truly spectacular facts of the Tower. It brought alive the attention to detail and architectural feats that makes the Burj Khalifa truly unique. Our approach therefore was to tell 160 stories that embody this iconic structure – not simply talking about how it is 160 storeys high.