2016 Winners & Shortlists


Advertising Agency GOOGLE Paris, FRANCE
Production Company MEDIAMONKS Hilversum, THE NETHERLANDS

Creative Execution

Developed in collaboration with Google, Jumeirah Inside offers exclusive access to Burj Al Arab which is brought to life by cinematic film, 360° video and photography, 3D sound, playful interactions and hotspots. Starting at the world’s most luxurious hotel, guests can see, hear and move around like never before. From there guests can explore all Jumeirah’s hotels and resorts around the world. With 600 hotspots and 270 photo spheres, available in five different languages, optimized for desktop, tablet and mobile, and offering integrated booking and sharing capabilities, Jumeirah Inside is unprecedented in scale and scope.

A world’s first for the global hotel industry, attracting global press coverage. Jumeirah Inside offers more than a tour through a building – it is a journey through a brand. A brand that became much more familiar since the platform’s launch.

The Burj Al Arab - widely known as the world’s most luxurious hotel and the icon of Dubai. What isn’t commonly known is that it’s the flagship of the Jumeirah Group comprising a further 21 luxury hotels around the world. If you have ever wanted to explore this symbol of Dubai, then you are not alone... Google data revealed that there was a huge desire online to see what luxury really looked like. What if we could use the natural curiosity about the Burj Al Arab to strengthen its association with the Jumeirah brand and create awareness of its portfolio of hotels and resorts? Introducing Jumeirah Inside - the world’s most immersive digital travel platform.


Name Company Role
Ali Hashmi Google Creative Services Client Relationship Lead
Daniel Andrade Google Creative Services Creative Director
Jonathan Becquemin Google Creative Services Interactive Producer
Mailine Swildens Google Creative Services Executive Sponsor
Ross McAuley Jumeirah Group Group Vice President of Brand/Digital and Loyalty
Robyn James O'Connor Jumeirah Group Group Director of Brand/Digital Marketing
Raziena Cajee Jumeirah Group Brand Marketing Communications Manager
Smilee Hermoso Jumeirah Group Assistant Marketing Communications Manager
Mickael Robin Jumeirah Group Digital Marketing Communications Manager
Coen Doolaard MediaMonks Account Manager
Xander-Quentin Amo MediaMonks Agency Producer
Vincent Mei MediaMonks Animator
Geert Eichhorn MediaMonks Art Director
Steven Boegborn/Joseph Jackson MediaMonks Copy Writer
Liva Grinberga MediaMonks Designer
Luuk Vermeyden MediaMonks Digital Artist/Multimedia
Tom Rijpert MediaMonks Director
Sander van Wijk/Jordy van der Bergh MediaMonks Editor
Jeroen van der Meer MediaMonks Executive Creative Director
Dave van Luttervelt/Lars van Leeuwen MediaMonks Music/Sound
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