2016 Winners & Shortlists

REESE'S #BETTERTOGETHER

Short List
Client/BrandTHE HERSHEY'S COMPANY EMEA
Product/ServiceREESE'S
EntrantUM MENA Dubai, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryBranded Content & Entertainment Film
Media Agency 2 UM MENA Dubai, UNITED ARAB EMIRATES
Entrant Company UM MENA Dubai, UNITED ARAB EMIRATES
Media Agency UM MENA Dubai, UNITED ARAB EMIRATES
Production Company C3 FILMS / TELFAZ11 Riyadh, SAUDI ARABIA

The Campaign

The film idea of Reese’s was based on Reese’s “perfect combination of chocolate and peanut butter”, where we teamed up with Alaa Wardi to create the perfect combination of music and comedy, creating the #bettertogether song. The film was created by compiling different sounds uploaded by users following Alaa Wardi’s initial recruitment video where he asked people to submit random sounds. Alaa then collected these videos and merged them in harmony to create the Reese’s song only using user-generated sounds.

Credits

Name Company Position
Rodrigo Mavu UM MENA Creative Director
Neha Khandwani UM MENA Business Development Supervisor, MENA
Komal Bajaj UM MENA Marketing Communications Director
Nader Yehya UM MENA Art Director
Khaldoun El Attrash UM MENA Senior Designer
Mambo Jack, Brazil Production House
Loiuse Bolo Copywriter
Jibin Thomson Reprise MENA Performance Media Analyst
Rohan Mane Reprise MENA Performance Media Analyst
Sandeep Dhar Reprise MENA Social Media Specialist
Assaad Kassis UM MENA Business Director
Rima Nakhala UM MENA Digital Director
Lea Koyess UM MENA Associate Director
Bassam Aoun UM MENA Media Supervisor
Alaa Wardi Telfaz 11 Team Influencer
Fahad Alsuwayan Telfaz 11 Team Marketing Representative