| Brand | TREE AD |
| Product/Service | AL JOUMHOURIA NEWSPAPER |
| Entrant | PHENOMENA Beirut, LEBANON |
| Category | Publications & Media |
|
Entrant Company
|
PHENOMENA Beirut, LEBANON
|
|
Advertising Agency
|
PHENOMENA Beirut, LEBANON
|
|
Media Agency
|
TREE AD Beirut, LEBANON
|
The Campaign
A newspaper, is unfolding to reveal key meaningful words reflecting the current national problems and solutions in Lebanon. All these highlighted key words are part of "the Republic", the name of the newspaper. The key words are synchronized with an emotional voice over that is raising the following big question "When will the Lebanese public, together, rise above their problems and unite in the face of conflict in a mood of democracy to bring back our Lebanon, a country of freedom?"
Credits
| Sami Saab |
Phenomena |
Creative Director and Copywriter |
| Claudia Doueihi |
Phenomena |
Art Director |
| Tony Haswani |
Alleycat |
Post Production |