IN FOR YOUTH BRAND LAUNCH
| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Branded Content & Entertainment Film |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
The film is a big musical video, where five of the most ranked artists of Egypt sang the sub brand’s anthem “without you, it’s incomplete”, all with hip beats of each brand that were supported by cool illustrations that followed the artists in the video. The artists are revealed one after the other to keep a sense of surprise for the audience before they all sing together at the finale of their mash up.
TRANSLATIONS:
00:04:59:“Your gatherings aren’t complete unless with your friends; IN a new exclusive network for the youth from Vodafone”
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Wessam Sallem |
J Walter Thompson Cairo |
Copywriter |
| Nader El Said |
J Walter Thompson Cairo |
Senior art director |
| khalil el Shorbagy |
J Walter Thompson Cairo |
Art Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Mayar Makhlouf |
J. Walter Thompson Cairo |
AV Producer |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |