2016 Winners & Shortlists

I GOT IT FIRST

BrandEROS GROUP
Product/ServiceWWW.EROSDIGITALHOME.AE
EntrantBLUE APPLE Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company BLUE APPLE Dubai, UNITED ARAB EMIRATES
Advertising Agency BLUE APPLE Dubai, UNITED ARAB EMIRATES
Production Company HELIUM CONSULTING Dubai, UNITED ARAB EMIRATES
Production Company 2 TAMBI STUDIOS Dubai, UNITED ARAB EMIRATES

The Campaign

This film opens with a zoomed in frame and you see a young man's hands. He is fiddling with his pencil frantically then the camera shows his feet at the bottom of the desk which he is impatiently shaking. Back to the top shot of his hands, his fingers are hovering over the mouse and he left clicks on the mouse with a tap of his finger. The camera zooms out and shows a back shot of the young man sitting on the computer desk while he raises his hands in a victory and excitement. Then a super appears on the screen - www.igotitfirst.ae. The film fades out and a red screen appears. A VO narrating - Electronics on the dot - while the screen changes to icons showing 5 benefits of online shopping including free product insurance, free shipping, easy returns, cash on delivery and zero percent instalment and ends with a super of www.erosdigitalhome.ae. This short film aims at showing the ease at which desired products can be purchased. Everything you want to buy when it comes to electronics is available at your fingertips on www.erosdigitalhome.ae without the hassle of shopping in stores.

Credits

Name Company Role
Pankaj Ramnathkar Blue Apple Executive Creative Director
Neil D'Souza Blue Apple Creative Director
Dileep Cherian Blue Apple Associate Creative Director
Amresh Mondkar Blue Apple Senior Art Director
Newton Rebello Blue Apple Group Account Director
Vineeta Sukhija Blue Apple Account Director
Dana Koubar Blue Apple Account Manager
Robyn Abouchedid Blue Apple Senior Digital Manager
Links
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