| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Viral Film |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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The Campaign
Our film touch points on the fact that Egyptians are living a fast paced busy life; they are seeing less of each other these days trying to keep up with their life demands. Acknowledging this fact and its effect on their family ties, this Ramadan we are inviting Egyptians to pick up the phone, connect, and share a moment with their family.
Through an entertaining song showcasing the campaign point of view; Power to your family. The song showcased famous Egyptian celebrities in a contextual manner, having them featured as busy people taken away from their fellow family members, who also happen to be busy celebrities themselves. And despite their busy lives they still connect with each other through our telecom services.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
| Hisham Ghamrawy |
JWT Cairo |
Account Executive |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Mohamed Hamady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Ahmed Waheed |
J Walter Thompson Cairo |
Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghonemy |
J Walter Thompson Cairo |
Copywriter |
| Amin El Masry |
ASAP |
Executive Producer |
| Shorouk Mokhtar |
ASAP |
Production Manager |
| Sameh Hosny |
ASAP |
Producer |
| Ammar abu Shady |
ASAP |
Producer |