| Brand | ALGHANIM INTERNATIONAL ELECTRONICS |
| Product/Service | X-CITE ELECTRONICS |
| Entrant | FP7/RUH Riyadh, SAUDI ARABIA |
| Category | Screens & Events |
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Entrant Company
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FP7/RUH Riyadh, SAUDI ARABIA
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Advertising Agency
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FP7/RUH Riyadh, SAUDI ARABIA
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Production Company
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THE FILM HOUSE Beirut, LEBANON
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The Campaign
The film tells the story of a consumer who wants to purchase a TV set and while in the showroom he asks the salesman to explain more about the specifications.
The salesman seems confident and sure about his information and product knowledge, he starts pitching to the client the TV specifications while finding the most awkward and silly answers.
Credits
| Dany Azzi |
FP7/RUH |
Creative Director |
| Jimmy Abboud |
FP7/RUH |
Art Director |
| Hosam Mobarak |
FP7/RUH |
Head of Copywriting |
| Najla Al Olayan |
FP7/RUH |
Senior Copywriter |
| Sara Alhaian |
FP7/RUH |
Copywriter |
| Claude Abboud |
FP7/RUH |
General Manager |
| Ziad Kerbage |
FP7/RUH |
Client Service Director |
| Saud Saadoun |
FP7/RUH |
Acount Manager |
| Frederic Frem |
The Film House |
Director |
| Rachad Azar |
The Film House |
Executive Producer |