| Brand | ALGHANIM INTERNATIONAL ELECTRONICS |
| Product/Service | X-CITE ELECTRONICS |
| Entrant | FP7/RUH Riyadh, SAUDI ARABIA |
| Category | Screens & Events |
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Entrant Company
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FP7/RUH Riyadh, SAUDI ARABIA
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Advertising Agency
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FP7/RUH Riyadh, SAUDI ARABIA
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Production Company
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THE FILM HOUSE Beirut, LEBANON
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The Campaign
The film tells the story of a consumer who wants to purchase a washing machine and while in the showroom he asks the salesman for his advice to choose between the top loader or the front loader.
The salesman advises the consumer to take the top loader because it is a better choice. But when he finds out that the model he is trying to sell is not available he convinces him to buy the front loader.
Credits
| Dany Azzi |
FP7/RUH |
Creative Director |
| Jimmy Abboud |
FP7/RUH |
Art Director |
| Hosam Mobarak |
FP7/RUH |
Head of Copywriting |
| Najla Al Olayan |
FP7/RUH |
Senior Copywriter |
| Sara Alhaian |
FP7/RUH |
Copywriter |
| Claude Abboud |
FP7/RUH |
General Manager |
| Ziad Kerbage |
FP7/RUH |
Client Service Director |
| Saud Saadoun |
FP7/RUH |
Acount Manager |
| Frederic Frem |
The Film House |
Director |
| Rachad Azar |
The Film House |
Executive Producer |