2016 Winners & Shortlists

DESERT

BrandTOYOTA
Product/ServiceFORTUNER
EntrantANIMATION ADVERTISING Cairo, EGYPT
CategoryCars & Automotive Services
Entrant Company ANIMATION ADVERTISING Cairo, EGYPT
Advertising Agency ANIMATION ADVERTISING Cairo, EGYPT
Media Agency MEDIAIR MENA Cairo, EGYPT
Production Company KEY FILM Cairo, EGYPT

The Campaign

Ever since its founding, Toyota has sought to contribute to a more prosperous society through the manufacture of automobiles especially in the Egyptian market, operating its business with a focus on vehicle with a good care of the customers understanding their needs. As people always like to hangout in groups to enjoy their time with family or friends, the film is hammering on the emotional situation of how embarrassing and the feel of being neglected when you are being left behind either when you’re part of family, friends or even people you don’t know. Thus, Toyota Fortuner is the choice to make people always stay together with the only 7 seats 4WD in Egypt.

Credits

Name Company Role
Mohamed El Saadi Animation Advertising Chief Creative Officer
Ashraf Saiid animation Advertising Creative Director
Ahmed Nader Galal Director
May Ads Assistant Director
Bassel Hossam Art Director
Adel Abdulla Key Film Productions Executive Producer/CEO
Nada Zeitoun animation Advertising Client Service Director
Reem Khalil Animation Advertising Senior Account Executive
Ahmed Metwally animation Advertising Account Director
Mohamed Ali Animation Advertising Editor
Mohamed Mahmoud Animation Advertising Editor