| Brand | EL AROSA TEA |
| Product/Service | TEA |
| Entrant | ANIMATION ADVERTISING Cairo, EGYPT |
| Category | Drinks |
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Entrant Company
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ANIMATION ADVERTISING Cairo, EGYPT
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Advertising Agency
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ANIMATION ADVERTISING Cairo, EGYPT
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Media Agency
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MEDIAIR MENA Cairo, EGYPT
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Production Company
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HAMA FILM PRODUCTIONS Giza, EGYPT
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The Campaign
Egyptians tend to ask questions with well-known answers, it's a strange yet common trend among people and usually used to open a conversation and a lot of times it is being done spontaneously without even thinking.
Arosa tea being the market leader with 70 % market share and the tea of all Egyptians over 25 years had built on this insight due to the popularity of Arosa tea and if you ask anyone about which tea brand he or she usually drinks, the answer will be Arosa. Tea = Arosa.
The execution was developed using a celebrity who is close to the target's heart and has a light sense of humor that added to the copy.
Credits
| Mohamed El Saadi |
animation Advertising |
Chief Creative Officer |
| Ashraf Saiid |
animation Advertising |
Creative Director |
| Ahmed Nader Galal |
|
Director |
| Amr Farouk |
|
DOP Lighting Cameraman |
| Bassel Hossam |
|
Art Director |
| Nada Zeitoun |
animation Advertising |
Client Service Director |
| Taher El Khateeb |
animation Advertising |
Account Supervisor |
| Ahmed Metwally |
animation Advertising |
Account Director |
| Farida Monsef |
animation Advertising |
Marketing Manager |
| Shazeya Serag |
animation Advertising |
Agency Producer |
| Hesham Soliman |
Hama Film Production |
Producer and Owner |
| Mohamed El Raie |
Hama Film Production |
Production Manager |
| Moataz Fahmy |
Hama Film Production |
Assistant producer |
| May Ads |
|
Assistant Director |
| Mohamed Ali |
Animation Advertising |
Editor |