40 YEARS OF PROSPERITY & INNOVATION - LONG VERSION
Brand | COMMERCIAL BANK |
Product/Service | CORPORATE BRAND |
Entrant | RESOLUTION FILMS Doha, QATAR |
Category | Branded Content & Entertainment Film |
Entrant Company
|
RESOLUTION FILMS Doha, QATAR
|
Advertising Agency
|
RESOLUTION FILMS Doha, QATAR
|
Media Agency
|
CARAT QATAR Doha, QATAR
|
Production Company
|
RESOLUTION FILMS Doha, QATAR
|
The Campaign
This is the story of a customer's life journey over 40 years with Commercial Bank. Its a heartwarming trip down memory lane which demonstrates the innovations introduced by the bank along the way, how they helped our hero prosper and that Everything is Possible.
We open on a traditional Arabic Majlis (a sitting place) where we see our protagonist Abdullah drinking tea and chatting with his friends. He's clearly a successful businessman. He and his friends make fun of each other. His son (Hassan) bursts into the room full of excitement holding an old dusty photo album. As he turns the pages we are taken back to 1975 when Abdullah opened his first bank account with his father. He meets David Rockefeller (cameo) of Chase Manhattan who helped set up Qatar's first private bank and so begins his relationship with Commercial Bank. We move on to key life moments where the bank introduced innovation and supported him; the first bank to introduce Children's accounts, Auto/Personal Loans, Qatar's first ATM, Home Loans and how the bank helped him fulfill his business dreams.
Present day, Abdullah's phone beeps with a message from Mobile Banking Services which gives him an idea. He takes his son by the hand and together they open Hassan's first bank account completing ones of lines circles..a rite of passage for father and son.
Credits
Simon Ferguson |
Resolution Films |
Executive Creative Director |
Kirby Kearns |
Resolution Films |
Executive Producer |
Moneer Barakat |
Resolution Films |
Director |
Doireann De Buitlear |
Resolution Films |
Producer |
Michael Lagerwey |
Resolution Films |
Director Of Photography |
Martin Sullivan |
Resolution Films |
Art Director |
Clodagh Quinlan |
Resolution Films |
Production Manager |
Maria Malek |
Resolution Films |
Editor |
Dan Mitre |
Resolution Films |
Colourist |
Chris Kalinski |
Resolution Films |
Sound Engineer |
Sami Taweel |
Resolution Films |
Unit Manager |
Harry Hedeshain |
Freelance |
Music Artist |
Bashi Kasawneh |
Freelance |
1st Assistant Director |
Ben Milward-Bason |
Resolution Films |
Cameraman |
Aislinn Kearns |
Resolution Films |
2nd Assistant Director |
Irshad Mukadam |
Resolution Films |
Camera Assistant |
Elias Baaklini |
Resolution Films |
3rd Assistant Director |
Dalibor Spasevski |
Resolution Films |
Camera Assistant |
Candace Higgins |
Freelance |
Cameraman |
Carla Malari |
Resolution Films |
Costume Designer |