2016 Winners & Shortlists

40 YEARS OF PROSPERITY & INNOVATION - LONG VERSION

BrandCOMMERCIAL BANK
Product/ServiceCORPORATE BRAND
EntrantRESOLUTION FILMS Doha, QATAR
CategoryBranded Content & Entertainment Film
Entrant Company RESOLUTION FILMS Doha, QATAR
Advertising Agency RESOLUTION FILMS Doha, QATAR
Media Agency CARAT QATAR Doha, QATAR
Production Company RESOLUTION FILMS Doha, QATAR

The Campaign

This is the story of a customer's life journey over 40 years with Commercial Bank. Its a heartwarming trip down memory lane which demonstrates the innovations introduced by the bank along the way, how they helped our hero prosper and that Everything is Possible. We open on a traditional Arabic Majlis (a sitting place) where we see our protagonist Abdullah drinking tea and chatting with his friends. He's clearly a successful businessman. He and his friends make fun of each other. His son (Hassan) bursts into the room full of excitement holding an old dusty photo album. As he turns the pages we are taken back to 1975 when Abdullah opened his first bank account with his father. He meets David Rockefeller (cameo) of Chase Manhattan who helped set up Qatar's first private bank and so begins his relationship with Commercial Bank. We move on to key life moments where the bank introduced innovation and supported him; the first bank to introduce Children's accounts, Auto/Personal Loans, Qatar's first ATM, Home Loans and how the bank helped him fulfill his business dreams. Present day, Abdullah's phone beeps with a message from Mobile Banking Services which gives him an idea. He takes his son by the hand and together they open Hassan's first bank account completing ones of lines circles..a rite of passage for father and son.

Credits

Name Company Role
Simon Ferguson Resolution Films Executive Creative Director
Kirby Kearns Resolution Films Executive Producer
Moneer Barakat Resolution Films Director
Doireann De Buitlear Resolution Films Producer
Michael Lagerwey Resolution Films Director Of Photography
Martin Sullivan Resolution Films Art Director
Clodagh Quinlan Resolution Films Production Manager
Maria Malek Resolution Films Editor
Dan Mitre Resolution Films Colourist
Chris Kalinski Resolution Films Sound Engineer
Sami Taweel Resolution Films Unit Manager
Harry Hedeshain Freelance Music Artist
Bashi Kasawneh Freelance 1st Assistant Director
Ben Milward-Bason Resolution Films Cameraman
Aislinn Kearns Resolution Films 2nd Assistant Director
Irshad Mukadam Resolution Films Camera Assistant
Elias Baaklini Resolution Films 3rd Assistant Director
Dalibor Spasevski Resolution Films Camera Assistant
Candace Higgins Freelance Cameraman
Carla Malari Resolution Films Costume Designer