2016 Winners & Shortlists

The Campaign

With the rising social media craze, people tend to take a picture of whatever situation they are in even the unfortunate ones (car accident, broken bones, etc.), as they see it as an opportunity to get digitally famous and gain exposure; their first instinct is to post about what happened to them on social media platforms instead of helping themselves out of the situation. Etisalat offered a social bundle for one Egyptian pound a day in order for subscribers to enjoy daily unlimited internet, hence unlimited social media apps usage. We decided to push this craze a step further, showing some of the unfortunate situations people could find themselves in.