2016 Winners & Shortlists

The Campaign

For 20 years, Home Centre has been in the business of making homes beautiful through its inspirational offerings that make people love getting back home. Home Centre’s 20th anniversary campaign was based on a deep insight that the one thing people look forward to at the end of a long tiring day is returning home. The campaign was launched with the release of a breathtaking TV spot featuring popular Arab singer, Nancy Ajram. Nancy is shown entering her beautiful home, sinking into her sofa, kicking off her shoes and breathing a sigh of relief. Seen unwinding and enjoying quality ‘family time’ – Nancy is showcased as the family woman and lovable star she is, personifying the joys of being in her sanctuary, her home.