| Brand | EDITA FOOD INDUSTRIES |
| Product/Service | FOODS/ SNACKS |
| Entrant | MAHDYS Cairo, EGYPT |
| Category | Foods |
|
Entrant Company
|
MAHDYS Cairo, EGYPT
|
|
Advertising Agency
|
MAHDYS Cairo, EGYPT
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP Cairo, EGYPT
|
|
Production Company
|
MAGIC BEANS PRODUCTIONS Cairo, EGYPT
|
The Campaign
The copy is showcasing a story of an interviewee coming for an interview at Edita to be accidentally introduced to the backstage of the company. there he gets to see all of the brand's fictional characters co-existing in one place; a place where each and every door has a product story to tell.
This jack in the box feel extends to even unopened doors projecting further promises and further stories, & that was established in a fairytalish style by visually illustrating this fictional mood in association with the brands through each and every door/ room at Edita.
Credits
| Tamer Mahdy |
Mahdys |
Executive Creative Director |
| Ahmed Elganainy |
Magic beans |
Executive Producer |
| Ahmed Samy |
Edita |
Marketing Manager |
| Mai Mohamed |
Edita |
Brand Manager |
| Inas Abdelrahman |
Edita |
Marketing Vice president |
| Rasha Samir |
Mahdys |
General Manager |
| Maha Foad |
Mahdys |
Account Manager |
| Rodina Hashem |
Mahdys |
Sr. Account Executive |
| Lamis Hazem |
Mahdys |
Sr. Account Manager |
| Mohab Alaa |
Mahdys |
Conceptual copywriter |
| Mohamed Nasr |
Mahdys |
Graphic Designer |
| Mahmoud Derbala |
Magic beans |
Senior Producer |
| Shady Amir |
|
Senior Producer |
| Tamer Mortada |
Aroma |
VFX supervisor |
| Hisham Mahdy |
Mahdys |
Art Director |
| Amir Hedaya |
|
Music composer |
| Hosny Ali |
|
Sound design |
| Dina Nadim |
|
Stylist |
| Refaat |
|
Copywriter |
| Mohamed Nasr |
Mahdys |
Graphic Designer |