2016 Winners & Shortlists

WOLF

BrandNAR TEKNOLOJI
Product/ServicePENTAX
EntrantY&R ISTANBUL, TURKEY
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company Y&R ISTANBUL, TURKEY
Advertising Agency Y&R ISTANBUL, TURKEY
Media Agency CARAT TURKEY Istanbul, TURKEY
Production Company SHORTCUT Istanbul, TURKEY
Production Company 2 1000 VOLT Istanbul, TURKEY

The Campaign

We see a wolf with a close up shot. Wolf starts howling. But it heard a few seconds later just like recorded far away. Than Pentax photo machine appears with its special zoom feature.

Credits

Name Company Role
CAN PEHLIVANLI Y/r Brands Turkey Creative Director
EMRE KUZUOGLU Y/r Brands Turkey Deputy Creative Director
VOLKAN BINTEPE Y/r Brands Turkey Creative Group Head
ECE DICMEN Y/r Brands Turkey Art Director
BURCU KURTULUS Y/r Brands Turkey Deputy Managing Director
SEYRAN KURTULUS INSELEL Y/r Brands Turkey Brand Team Director
MERVE KANDIS Y/r Brands Turkey Brand Manager
OKAN CEZAYIRLI Y/r Brands Turkey Head of Production
MERVE EVIRGEN Y/r Brands Turkey Agency Producer
BURAK TOPALAKCI ZOUND ISTANBUL SOUND DESIGNER