2016 Winners & Shortlists

MECHANIC

BrandBONJORNO CAFÉ
Product/ServiceINSTANT COFFEE
EntrantTEAM Y&R CAIRO, EGYPT
CategoryDrinks
Entrant Company TEAM Y&R CAIRO, EGYPT
Advertising Agency TEAM Y&R CAIRO, EGYPT
Media Agency MEC GLOBAL Giza, EGYPT
Production Company BIGFOOT FILMS Cairo, EGYPT

The Campaign

These films show that with Bonjorno Café anyone can be a barista and prepare “coffee shop” quality coffee in all its variety anywhere they are. Here a woman is waiting in a workshop for her car to get fixed. One of the mechanics offers her something to drink, a common generous act in Egypt. She refuses but the mechanic insists listing all the different coffees including a chilled option and explains to her what the new cold coffee is (an uncommon way to drink coffee in Egypt) The woman decides to drink the cold coffee and the mechanic shouts at the kitchen the order in the same way it happens at coffee shops.

Credits

Name Company Role
Luciana Costacurta YR Cairo Creative Director
Eslam Salama Y/R Cairo S. Copywriter
Amir Fouad Y/R Cairo S. Art Director
Ali Ali Big Foot Films Director
Wadoud Fahmy Y/R Cairo MD
Nermine Barrada Y/R Cairo S. Account Director
Ghassan Al-Batal Y/R Cairo S. Account Director
Noha Sonbol Y/R Cairo S. Account Manager
Bagad Omran Big Foot Films Executive Producer
Norah El-Khateeb Big Foot Films Producer
Nada Faied Big Foot Productions Producer
Hosny Ali The Garage Sound Sound Engineer
Karim Mira Lzard VFX Post Production
Riham Mohsen Caravan Marketing Co. Marketing Manager
Moataz Sedky Caravan Marketing Co. Brand Manager
Julia Nabil Caravan Marketing Co. Brand Manager
Hatem Zaher Caravan Marketing Co. Assistant Brand Manager
Khaled Sharrawy Caravan Marketing Co. Assistant Brand Manager
Mohammed Sabry Big Foot Films Production Manager
Ahmed Allam Big Foot Films Assistant Producer