2016 Winners & Shortlists

The Campaign

The film focuses on re-imagining the centre of the brand and bringing the centre to life with a whole new beat for the Autumn Winter Season. It focuses on changing the conversation from just the circles that form the brand to an explosion of different worlds. Centrepoint has always revolved around the family and two years after the facelift of the family fashion brand, the film showcases a coming of age full circle. Now, when the world of fashion and family collides, a different kind of energy emerges. An energy that explodes into a visual spectacle giving birth to new forms, characters and a new force. This force arises at the centre and spreads everywhere. Much like Centrepoint – a unique retail brand where four unique concepts combine, to create a powerful force in fashion- offering choice and value to help you get stylish and stay stylish.