2016 Winners & Shortlists

The Campaign

A campaign by UN women addressed the horrific reality of violence against women in a society used to looking the other way. The aim was to face society with its own doing by normalizing assault like society does to provoke a reaction and call for people to speak up. The copy addresses sexual harassment through a fairytale gone bad. As we go further in the film, violence starts to unfold, turning the fairytale into a nightmare. Projections and face mapping served as a mirror to society showing the direct consequence of silence on women. The VO, representing the voice of society, remains in denial with its magical tone of voice narrating the story and ignoring the reality of violence. The contrast between the audio and video delivers the shocking truth bringing society in confrontation with its own doing and forcing it to stop the cycle of deadly silence by speaking up.