2016 Winners & Shortlists

FAILED NOSTRADAMUS

BrandFOX FOOD INDUSTRIES
Product/ServiceCHIPS
EntrantTNA/DDB EGYPT Cairo, EGYPT
CategoryFoods
Entrant Company TNA/DDB EGYPT Cairo, EGYPT
Advertising Agency TNA/DDB EGYPT Cairo, EGYPT
Media Agency TAREK NOUR MEDIA Cairo, EGYPT
Production Company TNP Giza, EGYPT

The Campaign

Chips commercials in Egypt often claim that eating their brand will give people confidence, outstanding performance, glory, fame, superpowers, and other unbelievable abilities. Fox chips sets the record straight. Chips are good for nothing, but taste.

Credits

Name Company Role
Basel El Deeb TNA (Tarek Nour Advertising) Managing Director - Head of Creative
Mostafa Sherif TNA (Tarek Nour Advertising) Creative Director
Karim Ayesh TNA (Tarek Nour Advertising) Creative Director
Sevag Der Sarkissian TNA (Tarek Nour Advertising) Associate Creative Director
Ahmed Sherif TNA (Tarek Nour Advertising) Senior Copywriter
Hosam Akil TNA (Tarek Nour Advertising) Copywriter
Ragy Baqy TNA (Tarek Nour Advertising) Copywriter
Omar Dawoud TNA (Tarek Nour Advertising) Copywriter
Hazem El Saadani TNA (Tarek Nour Advertising) Account Director
Mahmoud Khattab TNP (Tarek Nour Production) Head of Production
Hagar Ewais TNP (Tarek Nour Production) Executive Producer
Mohamed El Zayat Director Director
Kawthar Younes Assistant Director Assisstant Director
Tarek Hefny Director of Photography Director Of Photography
Islam Hassan Art Director Art Director
Sondos Stylist Stylist
Karim Mira Lizard Grading
Mohsen Abd El Wahab Azman Editor
Hosny Ali NA Sound Engineer