2016 Winners & Shortlists

ETIHAD AIRWAYS, FLYING REIMAGINED

BrandETIHAD AIRWAYS
Product/ServiceAIRLINE
EntrantM&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES
CategoryTravel, Transport & Tourism, Entertainment & Leisure
Entrant Company M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES
Advertising Agency M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES
Advertising Agency 2 M&C SAATCHI Sydney, AUSTRALIA
Media Agency MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
Production Company THOMAS THOMAS FILMS London, UNITED KINGDOM

The Campaign

Nicole Kidman tells the story of an airline that is reimagining air travel in every detail. She shows us what makes it so remarkable, and almost magical compared to its rivals, by highlighting its innovations, services and experiences, in a proudly Abu Dhabi context.

Credits

Name Company Role
Tom Mcfarlane M/C Saatchi/Sydney Creative Director/Scriptwriter
Michael Andrews M/C Saatchi/Sydney Creative Director/Art Director
Rod James M/C Saatchi/Sydney Agency Producer
Ahsan Kahlon M/C Saatchi FZ LLC CEO
Akanksha Agrawal M/C Saatchi FZ LLC Senior Account Director
Judith Du Toit M/C Saatchi FZ LLC Account Director