2016 Winners & Shortlists

PROCRASTINATION MUSEUM

Short List
Client/BrandHSBC
Product/ServiceBANK
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Type of EntryFilm: TV / Cinema
CategoryFinancial Products & Services
Entrant Company J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Advertising Agency J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Advertising Agency 2 J. WALTER THOMPSON London, UNITED KINGDOM
Media Agency MINDSHARE MENA Dubai, UNITED ARAB EMIRATES
Production Company RATTLING STICK London, UNITED KINGDOM

The Campaign

The film depicts a charismatic tour guide giving a small group a tour around The Museum of Procrastination. From unused gym membership cards and unfinished novels to musical instruments barely played, the rooms and displays in the museum act as symbols for the dreams we give up on and the ambitions we leave unexplored. The film’s protagonist is a young woman named Ellie, who, after being guided around the Museum, has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.

Credits

Name Company Position
Ramsey Naja J. Walter Thompson - Dubai Chief Creative Officer
Chafic Haddad J. Walter Thompson - Dubai Chief Creative Operations Officer
Richard Hol J. Walter Thompson - Dubai Regional Creative Director
Anas Saraj J. Walter Thompson - Dubai Creative Director