The film highlights our clients' biggest inquiry: 'How can we make the people of Lebanon feel luckier so they play more Loto?'.
Our answer was ingeniously given in the form of a 3+ minute film which suggests that if we want people in Lebanon to play more Loto, people in Lebanon would have to be able to play free of any bad luck. And if bad luck were to be tangibilized, it would take the form of a black cat. So, the answer was very simple: 'Let's make people in Lebanon believe we flew all the black cats out of the country, so they can feel luckier and play more Loto'. Our film was a spectacular and entertaining way to reach a wider audience with this purpose in mind.