| Brand | MCDONALD'S |
| Product/Service | QUICK SERVICE RESTAURANT |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Media Agency
|
OMD Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
|
The Campaign
The Big Mac........ its an icon that's known and loved by millions of people around the world. But here in the GCC - a region that simply didn't grow up with the burger - people just didn't see what it was that was so iconic about it. To them, it was just another burger.
To refresh the image of the Big Mac and establish its iconic status, we created the #BigMacWalk, a movement that encourages people to celebrate their simple but iconic everyday victories with an everyday icon - the Big Mac.
Credits
| Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
| Andre Nassar |
Leo Burnett Dubai |
Executive Creative Director |
| Michael Habre/Saadi AlKouatli/Tariq Ayass/Makarand Patil |
Leo Burnett Dubai |
Creative Team |
| Jad Mouhawej/Rasha Alazem |
Leo Burnett Dubai |
Account Management |
| Leo Burnett Planning Department |
Leo Burnett Dubai |
Planner |
| Shereen Mostafa |
Leo Burnett Dubai |
Head of TV Production |
| Nathalie El Boustany/Nadya Tershina |
Leo Burnett Dubai |
Producer |
| Omar Hilal |
Leo Burnett Dubai |
Director |
| Joaquim Miquel |
Leo Burnett Dubai |
DOP |
| Ahmed Hafez |
Leo Burnett Dubai |
Editor |
| Eddy Rizk |
Big Kahuna |
Executive Producer |
| Chady El Khal |
Big Kahuna |
Producer |
| The Lift |
The Lift Barcelona |
Production Service |
| Paul Harrison/Xavi Santolaya |
Leo Burnett Dubai |
Colorists |
| Serena Dubai |
Serena Dubai |
Post-Production |
| Trehmer Moscow/Zombie Studio |
Trehmer Moscow/Zombie Studio |
3D Animation |
| The Garage/Hosni Ali |
The Garage/Hosni Ali |
Sound Design |
| Good Times Roll by GRiZ x Big Gigantic |
Good Times Roll by GRiZ x Big Gigantic |
Music |
| Leo Burnett Chicago/Chris Clark/Nick Keenan |
Leo Burnett Chicago |
Music Department |
| Hady El Haj |
Celebrity Management |
Celebrity Management |