2016 Winners & Shortlists

THANK YOU JOUMANA

Brand	NESTLÉ ICE CREAM
Product/Service	DOLCECA ICE CREAM CONES
Entrant	J. WALTER THOMPSON CAIRO, EGYPT
Category	Foods
Entrant Company	J. WALTER THOMPSON CAIRO, EGYPT
Advertising Agency	J. WALTER THOMPSON CAIRO, EGYPT
Production Company	HAMA FILM PRODUCTIONS Giza, EGYPT

The Campaign

The story is about the struggle of Khairy, the Dolce employee, who has been trying for years to convince the CEO to introduce the Dolceca Mastic flavor, only to be met with constant rejection from the obnoxious boss. The story unfolds through the late 90s until our current day, and throughout all this time we see Khairy trying different approaches to his pitch and the CEO also rejecting him in equally innovative ways. The CEO somewhat seems to be enjoying this process and in time starts to toy with Khairy via his power dynamic. Till one day a Lebanese hot employee suggests the same flavor and the boss acknowledges her great idea among everyone and agrees to launch the Dolceca Mastic cone, leaving the hero of our ad suffocating from his shock.

Credits

Name	Company	Role
Ahmed Abdel Kader	J. Walter Thompson Cairo	Associate Business Director
Mohamed Hammady	J. Walter Thompson Cairo	Executive Creative Director
Nora Badr	J. Walter Thompson Cairo	Account Manager
Razan El Meligi	J. Walter Thompson Cairo	Senior Account Executive
Mohamed Hammady	J. Walter Thompson Cairo	Copywriter
Ahmed Wahid	J. Walter Thompson Cairo	Senior Art Director
Malek Sharif	J. Walter Thompson Cairo	Senior Art Director
Eslam Hossam	J. Walter Thompson Cairo	Senior Copywriter
Haisam Abu Samra		Director
Diana George	J. Walter Thompson Cairo	Senior Planner
Ammar Abu Shady	J. Walter Thompson Cairo	A/V Producer
Mayar Makhlouf	J. Walter Thompson Cairo	A/V Producer
Hesham Soliman	Hama Film Productions	Executive Producer
Feras El Quqa	Hama Film Productions	Producer
Tariq Babelly	Hama Film Productions	Producer
Mohamed Hammady	J. Walter Thompson Cairo	Director

← Previous Next →