2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
PERSPECTIVES
EMIRATES NBD / SPECIAL NEEDS PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
SAPNA (DREAMS)
SMARTLIFE / SMARTLIFE FUND
FP7/DXB Dubai UNITED ARAB EMIRATES
THE XPERIA AQUATECH STORE: THE WORLD'S FIRST UNDERWATER STORE
SONY MOBILE COMMUNICATIONS / XPERIA Z3
FP7/DXB Dubai UNITED ARAB EMIRATES
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
TWO FOR ONE TICKET CAMPAIGN
DU / DU TUESDAY
DU Dubai UNITED ARAB EMIRATES
SPLASH CALENDAR 2014
SPLASH / CALENDAR 2014
SPLASH Dubai UNITED ARAB EMIRATES
REMOTE
RAJIV SAINI / DOG TRAINER
BLUE APPLE Dubai UNITED ARAB EMIRATES
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES

Winner

TALKING CUPS
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
IKIGAI
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
SOMETHINGS CAN'T BE COVERED
KING KHALID FOUNDATION / WOMEN ABUSE
MEMAC OGILVY Riyadh SAUDI ARABIA
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
NOT A BUG SPLAT
FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKE COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN

Winner

LOVE & FORGET CONCERT
PROCTER & GAMBLE / HERBAL ESSENCES HAIRCARE
INTERESTING TIMES Beirut LEBANON
XPATPETS.COM
BETA / BETA
J. WALTER THOMPSON BEIRUT LEBANON
TEXT IF YOU CAN
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
KEEP THE FLAME ALIVE
DIAGEO / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Short List
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
A TRIP DOWN MEMORY LANE
CENTRAL TRADE & AUTO CO / TOYOTA
J. WALTER THOMPSON JORDAN Amman JORDAN
FAKKA
VODAFONE EGYPT / FAKKA MICRO RECHARGE CARDS
J. WALTER THOMPSON CAIRO EGYPT
Grand Prix
STING LAUNCH CAMPAIGN
PEPSICO INTERNATIONAL / STING
IMPACT BBDO Cairo EGYPT
Short List
ANYONE BUT WAEL
COCA-COLA EGYPT / COKE RED
FP7/CAI Cairo EGYPT
NETHEADS
MOBINIL / TELECOM
FP7/CAI Cairo EGYPT
BECOME THE LION YOU ONCE WERE
EVA PHARMACEUTICALS / VIRECTA (THE GOLDEN BOX)
TNA/DDB EGYPT Cairo EGYPT
BOAT
MARSEILIA / RESORT
TNA/DDB EGYPT Cairo EGYPT
YOU DON'T BELONG HERE
NATIONAL BANK OF EGYPT / SME
TNA/DDB EGYPT Cairo EGYPT