2016 Winners & Shortlists

BOAT

BrandMARSEILIA
Product/ServiceRESORT
EntrantTNA/DDB EGYPT Cairo, EGYPT
CategoryCreative Effectiveness
Entrant Company TNA/DDB EGYPT Cairo, EGYPT
Advertising Agency TNA/DDB EGYPT Cairo, EGYPT
Media Agency ATTRACT Cairo, EGYPT
Production Company TNP Giza, EGYPT

Brief Explanation

Cultural note: Egyptians head to the beaches on the North Coast on weekends to enjoy their summer on the Mediterranean, but as soon as the weekend ends, they have to drive back to stress, traffic, and work. And since Marseilia beach 4 has the best beach on the north coast, it makes it even harder to go back to the extent that they would do anything to stay there. previous

Credits

Name Company Role
Basel El Deeb TNA (Tarek Nour Advertising) Managing Director - Head of Creative
Karim Ayesh TNA (Tarek Nour Advertising) Creative Director
Mostafa Sherif TNA (Tarek Nour Advertising) Creative Director
Sevag Der Sarkissian TNA (Tarek Nour Advertising) Associate Creative Director
Ahmed Sherif TNA (Tarek Nour Advertising) Copywriter
Nizar Khashaba TNA (Tarek Nour Advertising) Copywriter
Hazem El Saadani TNA (Tarek Nour Advertising) Account Director
Mahmoud Khattab TNP (Tarek Nour Production) Head of Production
Hagar Ewais TNP (Tarek Nour Production) Executive Producer
Tamer Mahdy Director