| Brand | SAKKER EL DEKKENE (STOP THE SHOP) |
| Product/Service | ANTI-CORRUPTION ORGANIZATION |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Creative Effectiveness |
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Entrant Company
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LEO BURNETT BEIRUT, LEBANON
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Advertising Agency
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LEO BURNETT BEIRUT, LEBANON
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Production Company
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CLANDESTINO FILMS Beirut, LEBANON
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Brief Explanation
Through guerilla marketing, a PR stunt, outdoors, an online movie we brought to life the Country’s Corner Shop called “Lebanon4sale” and invited people to close it down by reporting corruption. All this ecosystem was created to lead people to a reporting website that was fully designed to overcome attitudinal barriers and allow people to engage with the case. At the end, the ease, safety and engagement of the reporting mechanism allowed our client to gather data and quantify incidents involving corrupt practices in Lebanon.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Executive Creative Director |
| Nada Abi Saleh |
Leo Burnett Beirut |
Managing Director |
| Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
| Samer Shoueiry |
Leo Burnett Beirut |
Reg. Digital Strategies/Innovation Director |
| Jo Chemali |
Leo Comm Beirut |
Managing Director PR Levant |
| Joseph Abi Saab |
Leo Burnett Beirut |
Creative Director |
| Tonie Tannous |
Leo Burnett Beirut |
Art Director |
| Rana Khoury |
Leo Burnett Beirut |
Copywriter |
| Andrew Assi |
Leo Burnett Beirut |
Copywriter |
| Tarek Bacha |
Leo Burnett Beirut |
Copywriter |
| Diego De Aristegui |
Leo Burnett Beirut |
Planning Manager |
| Youmna El Asmar |
Leo Burnett Beirut |
Senior Strategic Planner |
| Cecilia Accad |
Leo Burnett Beirut |
Communications Director |
| Ray Barakat |
Clandestino |
Executive Producer |
| Wissam Smayra |
Clandestino |
Director/Film Maker |
| Yves Sehnaoui |
Clandestino |
Cinematographer |