VOTE FOR US. WE'LL VOTE FOR YOU
Brand | KAFA |
Product/Service | WOMEN’S RIGHTS NGO |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Creative Effectiveness |
Entrant Company
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LEO BURNETT BEIRUT, LEBANON
|
Advertising Agency
|
LEO BURNETT BEIRUT, LEBANON
|
Brief Explanation
The Lebanese judiciary system never incorporated any kind of texts punishing domestic violence. After years of lobbying, a law against domestic violence drafted by the NGO Kafa was finally going to be proposed for voting in Parliament.
Kafa came to us to help them put pressure on Members of Parliament. Women representing 52% of the voting force, we decided to threaten the MPs with the one weapon that could make a difference: OUR VOTES.
We invited people to color their thumbs in red (instead of the voting “blue”) and threaten overtly: Vote for us, We’ll vote for you.
We launched our campaign by a call for action that spread like wildfire. People from all walks of life joined our movement resulting in an unprecedented wave of participation that led to the passing of the law.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Executive Creative Director |
Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
Nada Abi Saleh |
Leo Burnett Beirut |
Managing Director |
Caroline Farra |
Leo Burnett Beirut |
Creative Director |
Lea Salibi |
Leo Burnett Beirut |
Creative Director |
Christina Salibi |
Leo Burnett Beirut |
Art Director |
Fabienne Weiszegger |
Leo Burnett Beirut |
Art Director |
Ghassan Jawhar |
Leo Burnett Beirut |
PR Executive |
Jean Georges Prince |
Leo Burnett Beirut |
Strategic Planner |