2016 Winners & Shortlists

Brief Explanation

After reaching the peak in 2009, Corolla, the largest selling nameplate in the automotive universe, suffered a considerable decrease that hit the bottom in 2012. At that time, Corolla’s reputation in the Jordanian market was the most durable and reliable, but with an exterior that became so lame with the passing years, and a price tag that was the highest amongst the compact sedan category. That led to shrinking the Corolla market, increasing the Korean one, and day after another, Corolla’s brand equity considerably dropped and the once treasured car lost its place in the heart of Jordanians. But when the all-new 2014 Corolla hit the market, significantly elevated from the previous generations, featuring a dynamic exterior styling and a greater sense of craftsmanship; we saw the light and realized that now with this modified desirable image, we can revive Corolla’s past glory days.