| Brand | COCA-COLA EGYPT |
| Product/Service | COKE RED |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Creative Effectiveness |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Media Agency
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UM7 Cairo, EGYPT
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Production Company
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FILM MARSHALS Cairo, EGYPT
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Brief Explanation
To illustrate the point that ANYONE can go to the World Cup in Brazil with Coca Cola, we decided to cast a particular person to say that. Non other than the captain of the Egyptian National team, Wael Goma, who IS NOT going to the world cup. The idea is "anyone one can go to the world cup. Anyone but Wael." All the other Gomaa's for example can go, but not him.
Credits
| Ahmed Hafez Youness |
FP7/CAI |
Executive Creative Director: |
| Tameem Youness |
FP7/CAI |
Creative Director |
| Maged Nassar |
FP7/CAI |
Creative Director |
| Ahmed Fayez |
FP7/CAI |
Buisness Unit Head |
| Magued Farahat |
FP7/CAI |
Group Account Director |
| Ahmed Youssef |
FP7/CAI |
Senior Account Manager |
| Yara Waleid/Mai EL Rawi |
FP7/CAI |
Account Executive |
| Heba Radwan |
FP7/CAI |
Head of Production |
| Inas Nagy |
FP7/CAI |
Producer |
| Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
| Moetaz Thabet |
The Film Marshals |
Executive Producer |
| Nihal Gabr |
The Film Marshals |
Senior Producer |
| Quim Miquel |
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DOP |
| Mohamed Diaa/Mayar Mohsen |
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Art Director |
| Iñaki Maestre |
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Special Effects Makeup |