TWO FOR ONE TICKET CAMPAIGN
Brand | DU |
Product/Service | DU TUESDAY |
Entrant | DU Dubai, UNITED ARAB EMIRATES |
Category | Creative Effectiveness |
Entrant Company
|
DU Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Agency
|
STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
|
Production Company
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
du Tuesday is a story about building a bond with an audience. du is an outspent brand that managed to cut through advertising clutter and build a loved and popular movie platform for cinema enthusiasts in the UAE. As a result of its novelty and creativity, the du Tuesday ‘earned campaign value’ is 3 times more than the amount invested. It generated strong business results for the brand and its cinema partner, but most importantly, it did so by genuinely sharing a passion for movies with its audience.
Credits
Ahmed Zaki |
du |
Senior Director - LIVE Communication |
Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
Andre Nassar |
|
Executive Creative Director (Print/OOH) |
Ali Ali/Maged Nassar |
|
Creative Director |
Rondon Fernandes/Bruno Bomediano |
Leo Burnett Dubai |
Creative Director/Head of Art (Print/OOH) |
Maged Nassar/Ali Ali |
|
Copywriter/Art Director and Copywriter/Art Director (Films) |
Nabil Mufarrij |
Leo Burnett Dubai |
Client Services Director |
Saad Yusuf |
|
Group Account Director |
Maysoun Hanna/Saad Yusuf |
Leo Burnett Dubai |
Planning Director |
Omar Kishk |
Leo Burnett Dubai |
Communication Executive |
Sarah Abdullah/Rayanne/Anju |
Leo Burnett Dubai |
TV Production |
Ali Ali |
|
Film Director |
Karim Mira/Dima Gagae |
|
Film Colorist |
Amr Rabea/Filip Malasek |
|
Film Editor |
Manasvi Gosalia |
DejaVu |
Film Executive Producer |
Fady Salame |
Unit Sofa |
Film Executive Producer |
Sary Hany |
|
Music Composer |
Nadine Ghanem/Martin Krejzik |
|
Film Production Designer |
Hosni Ali and Pia Atallah |
|
Film Sound Engineer and Stylist |