2016 Winners & Shortlists

TWO FOR ONE TICKET CAMPAIGN

BrandDU
Product/ServiceDU TUESDAY
EntrantDU Dubai, UNITED ARAB EMIRATES
CategoryCreative Effectiveness
Entrant Company DU Dubai, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Agency STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
Production Company DEJAVU Dubai, UNITED ARAB EMIRATES

Brief Explanation

du Tuesday is a story about building a bond with an audience. du is an outspent brand that managed to cut through advertising clutter and build a loved and popular movie platform for cinema enthusiasts in the UAE. As a result of its novelty and creativity, the du Tuesday ‘earned campaign value’ is 3 times more than the amount invested. It generated strong business results for the brand and its cinema partner, but most importantly, it did so by genuinely sharing a passion for movies with its audience.

Credits

Name Company Role
Ahmed Zaki du Senior Director - LIVE Communication
Bechara Mouzannar Leo Burnett Dubai Chief Creative Officer
Andre Nassar Executive Creative Director (Print/OOH)
Ali Ali/Maged Nassar Creative Director
Rondon Fernandes/Bruno Bomediano Leo Burnett Dubai Creative Director/Head of Art (Print/OOH)
Maged Nassar/Ali Ali Copywriter/Art Director and Copywriter/Art Director (Films)
Nabil Mufarrij Leo Burnett Dubai Client Services Director
Saad Yusuf Group Account Director
Maysoun Hanna/Saad Yusuf Leo Burnett Dubai Planning Director
Omar Kishk Leo Burnett Dubai Communication Executive
Sarah Abdullah/Rayanne/Anju Leo Burnett Dubai TV Production
Ali Ali Film Director
Karim Mira/Dima Gagae Film Colorist
Amr Rabea/Filip Malasek Film Editor
Manasvi Gosalia DejaVu Film Executive Producer
Fady Salame Unit Sofa Film Executive Producer
Sary Hany Music Composer
Nadine Ghanem/Martin Krejzik Film Production Designer
Hosni Ali and Pia Atallah Film Sound Engineer and Stylist