2016 Winners & Shortlists

Brief Explanation

CHALLENGE: Mr. Rajiv Saini is a dog-trainer and specializes in dogs with hyper behavior issues. A one-man proprietorship with no marketing budget, he had to make an impression the first time, and every time he met prospective clients. So the idea had to memorable enough. OBJECTIVE: Engage the potential customer and bring alive/demonstrate the benefits of Rajiv's dog training. To communicate what he can do with their dog in the most simplest manner and without requiring too much explanation. IDEA: It's frustrating to have an uncontrolled pet in the house. We wanted to communicate to potential clients that after undergoing Rajiv's training course, their canine pet will be well- mannered and will respond very well to their commands, as if they had a remote control. RESULT: Since Rajiv began using the business card, he's trained over 300 dogs. That's a whole lot of happy dogs and a whole lot of happy owners too. This business card has helped Rajiv successfully deliver the message of his unique skills and what he is actually capable of. He has also become well known among celebrity pet owners as well as within the dog training fraternity.