2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Mailings
THE TRIBAL RAPPORT FIELD GUIDE
MERCEDES-BENZ / G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE FIRST MINING HELMET PROJECTOR
SAUDI ARABIAN MINING COMPANY 'MA'ADEN' / ANNUAL REPORT
J. WALTER THOMPSON RIYADH SAUDI ARABIA
SINCERELY FAST
ETS. KETTANEH / AUDI
IMPACT BBDO Beirut LEBANON
RESHAPING DISABILITIES
IBM / TECHNOLOGY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MISS YOU MOM
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Gold
DEMO DELIVERED
EROS GROUP / SONOS
BLUE APPLE Dubai UNITED ARAB EMIRATES
DABUR MAJLIS INVITATION
DABUR INTERNATIONAL / CORPORATE EVENT
DABUR INTERNATIONAL Dubai UNITED ARAB EMIRATES
DABUR AMLA HAIR CLEANSING MILK
DABUR INTERNATIONAL / DABUR AMLA HAIR CLEANSING MILK
DABUR INTERNATIONAL Dubai UNITED ARAB EMIRATES
A02 Ambient Media: Small Scale
YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE
SPARK* Publinet Dubai UNITED ARAB EMIRATES
TROPA FOR LIFE - BOOM BOX
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES
THE VANISHING CEDAR
G NGO / G NGO
J. WALTER THOMPSON BEIRUT LEBANON
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
THE LANGUAGE OF WINE
CHATEAU KSARA / CHATEAU KSARA
LEO BURNETT BEIRUT LEBANON
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Gold
THE GIRL & THE MOON
THE CLOSET FASHION STORE / CORPORATE
LEO BURNETT DOHA QATAR
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
SERVING CONNECTIONS
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES
PANADOL ARMOUR
GLAXOSMITHKLINE / HEALTH/MEDICAL
WUNDERMAN DUBAI UNITED ARAB EMIRATES
PACKED WITH TRANSPARENCY
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo EGYPT
NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON
Silver
MAKE IT A STATEMENT
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
LET'S NOT PHUB
ALNOWAIR / AWARENESS ABOUT PHUBBING
ALNOWAIR Kuwait City KUWAIT
HSBC STAYCATION
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
HOW SWEET!
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
GRAB SOME BALLS
FRIENDS OF CANCER PATIENTS / MALE CANCER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
BOTTLED AIR
QATAR ELECTRICITY & WATER CORPORATION (KAHRAMAA) / TARSHEED - BUILDING COMPETITION
LEO BURNETT DOHA QATAR
100 YEARS OF CONTOUR
COCA- COLA MIDDLE EAST / 100 YEARS OF CONTOUR
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A03 Ambient Media: Large Scale
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
THE SILENT PINS
VODAFONE / TELECOMMUNICATION
MEMAC OGILVY & MATHER Doha QATAR
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
LIMITLESS
MITSUBISHI CORPORATION / ISUZU D-MAX
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
A04 Use of Digital Media in a Direct Marketing Campaign
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE HIDDEN TRUTH
ORIENT INSURANCE PJSC / HEALTH INSURANCE
GMASCO Dubai UNITED ARAB EMIRATES