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A04 Use of Digital Media in a Direct Marketing Campaign
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NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
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THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
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#KEEPTHEMTOGETHER
NESTLÉ MIDDLE EAST / NESTLE FITNESS BREAST CANCER AWARENESS CAMPAIGN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
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VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
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SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
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I SAY ARABI
DISH NETWORK / CABLE PROVIDER |
LEO BURNETT BEIRUT |
LEBANON |
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SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List
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WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
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SOUQ'S WHITE FRIDAY - BRAND STORIES
SOUQ.COM / WHITE FRIDAY SALE |
KASRA Doha |
QATAR |
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1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
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DOVE BEAUTY BAR - HOME SALON
UNILEVER, DOVE / DOVE BEAUTY BAR |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
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#OURUAE
GMC / AUTOMOTIVE |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
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BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Bronze
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A05 Use of Social in a Direct Marketing Campaign
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#GETTOKNOWMO
CENTREPOINT / MEN’S HEALTH AWARENESS |
CENTRE POINT - LANDMARK GROUP Dubai |
UNITED ARAB EMIRATES |
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A SONG TO UNITE
ASICELL / BRAND CAMPAIGN |
LEO BURNETT Sulaymaniyah |
IRAQ |
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VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
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FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
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GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
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DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
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4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
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NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
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#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION |
LEO BURNETT CAIRO |
EGYPT |
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SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
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DISAPPEARING TWEETS
COCA-COLA / SOCIAL CONTENT |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
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I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Bronze
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FIRST ON 1ST
HSBC / BANK |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
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ZAIN STORIES
ZAIN / INSTABOOKS |
J. WALTER THOMPSON KUWAIT |
KUWAIT |
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MICROSOFT, YOU JUST GOT NEWSJACKED!
UNILEVER / PONDS |
M&C SAATCHI Dubai |
UNITED ARAB EMIRATES |
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PANADOL FIGHTS FLU WITH TWEETS
GLAXOSMITHKLINE / MEDICAL/HEALTH |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
Short List
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THE WHITE TRUTH
FERRERO / RAFFAELLO |
GREY MENA Dubai |
UNITED ARAB EMIRATES |
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B01 Acquisition & Retention
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GIVE ME ANOTHER SHOT
AL AHRAM BEVERAGES / ID VODKA |
IMPACT BBDO Cairo |
EGYPT |
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WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
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THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
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THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
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MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
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SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
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WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List
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1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
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DISAPPEARING TWEETS
COCA-COLA / SOCIAL CONTENT |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
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B02 Best Low Budget Campaign
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#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS |
MEMAC OGILVY LABEL Tunis |
TUNISIA |
Short List
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PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES |
FP7/CAI Cairo |
EGYPT |
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DETTOL HAJJ
RECKITT BENCKISER / DETTOL |
UM MENA Dubai |
UNITED ARAB EMIRATES |
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NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
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DISAPPEARING TWEETS
COCA-COLA / SOCIAL CONTENT |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
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YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE |
SPARK* Publinet Dubai |
UNITED ARAB EMIRATES |
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DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
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THE TEA THAT SANK THE CUP
LIPTON / LIPTON EXTRA STRONG TEA |
DDB DUBAI |
UNITED ARAB EMIRATES |
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ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Gold
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