2016 Winners & Shortlists

HSBC STAYCATION

BrandHSBC
Product/ServiceBANK
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
CategoryAmbient Media: Small Scale
Entrant Company J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Advertising Agency J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Media Agency MINDSHARE MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

Every interaction with the 'office-globes' provided an opportunity for HSBC to promote and encourage people to use travel loans.

Creative Execution

We simply handed out globes at a selection of offices. The idea was to place something you can interact with and act as a little humorous nudge to consider and take up travel loans with HSBC.

Results

We reached our audience in a highly targeted way. Giving them a prop to place at their desks, helping spread WOM and placing a constant reminder to travel with HSBC. The number of applications reached 24% over the campaign target. The incremental increase achieved 15% over the target.

Credits

Name Company Role
Ramsey Naja J. Walter Thompson - Dubai Chief Creative Officer
Chafic Haddad J. Walter Thompson - Dubai Chief Creative Operations Officer
Richard Hol J. Walter Thompson - Dubai Regional Creative Director
Carl Lundqvist J. Walter Thompson - Dubai Associate Creative Director
Mahmoud Alkhawajeh J. Walter Thompson - Dubai Senior Art Director
Adam Fierman J. Walter Thompson - Dubai Copywriter
Mouran Boutros J. Walter Thompson - Dubai Senior Copywriter
Jaafar Atwi J. Walter Thompson - Dubai Head of Print Production
Aarti kulkarni J. Walter Thompson - Dubai Account Director
Rula Hajjar J. Walter Thompson - Dubai Sr. Account Executive