2016 Winners & Shortlists

HOW SWEET!

BrandMOBINIL
Product/ServiceTELECOMMUNICATION
EntrantLEO BURNETT CAIRO, EGYPT
CategoryAmbient Media: Small Scale
Entrant Company LEO BURNETT CAIRO, EGYPT
Advertising Agency LEO BURNETT CAIRO, EGYPT
Media Agency UM7 Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

Brief Explanation

The giveaway was handed to customers throughout Egypt in an on-ground activation with the objective of celebrating both events (prophets’ birthdays) Online communication using social influencers and this ended by a hashtag initiated by common people, #EhElHalwadi (a common phrase that describes how sweet the surprise was).

Creative Execution

The idea started by combining both together, and we ended up having the Halawet Mouled sweets in the shape of the Christmas tree.

Results

The public was excited while receiving the giveaway, and that resulted in social media buzz; having the people posting pictures of themselves holding the giveaway. Moreover, they initiated the hashtag #EhElHalwadi (a common phrase that describes how sweet the surprise was).

Credits

Name Company Role
Bechara Mouzannar Leoburnett-cairo Chief Creative Officer
Amr Darwish Leoburnett-cairo Managing Director
Mohamed Fouad Leoburnett-cairo Creative Director
Mohamed Kamal Leoburnett-cairo Creative Director
Ahmed Hefnawy Leoburnett-cairo Creative Director
Mohamed Zoheir Leoburnett-cairo Senior Graphic Designer
Amr Ammar Leoburnett-cairo Account Director
Jailan Gamal Leoburnett-cairo Account Director
Seif Ismail Leoburnett-cairo Account Manager
Nihal El Fellah Leoburnett-cairo Account Manager