2016 Winners & Shortlists

100 YEARS OF CONTOUR

BrandCOCA- COLA MIDDLE EAST
Product/Service100 YEARS OF CONTOUR
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryAmbient Media: Small Scale
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production Company ABIS STUDIO Bucharest, UNITED ARAB EMIRATES
Production Company 2 BLUE CACTUS FILMS Dubai, UNITED ARAB EMIRATES

Brief Explanation

We designed a promotional piece, which was sent as a high value keepsake to special partners and bottlers of the Coca-Cola Company.

Creative Execution

We went to great lengths to find out about the story behind the bottle. In fact, we tracked down the only interview Earl R. Dean ever gave, to his son 2 years before he passed away. It had never been published. We collaborated with craftsmen like glassmakers, welders, carpenters, lathe workers and printers to tell the exceptional story of the bottleā€™s evolution. A limited number of 100 pieces were made by hand, just like the early bottles, and given to special partners and bottlers of the Coca-Cola Company.

Results

Each box was handed over personally on the 16th of November (the actual birthday) by a representative of the brand, making the valuable design piece even more special. Each chest is one of a kind just like the early Coca-Cola bottles and cannot be purchased anywhere. As a result, it is considered an exceptional gesture of acknowledgement to have been given one of these 100 boxes.

Credits

Name Company Role
Paul Shearer Memac Ogilvy Chief Creative Officer
Ramzi Moutran Memac Ogilvy Executive Creative Director
Sascha Kuntze Memac Ogilvy Creative Director
Sascha Kuntze Memac Ogilvy Copywriter
Irfan Ghani Memac Ogilvy Art Director
Irfan Ghani Memac Ogilvy Designer
Tarek Shawki Memac Ogilvy Business Director
Amin Soltani Memac Ogilvy Agency Producer
James Alfred Memac Ogilvy Agency Producer
Tamara D'Costa Memac Ogilvy Agency Producer
Sukesh Babu Memac Ogilvy Print production
Ramadan Ibrahim Memac Ogilvy Retoucher
Gabi Antal Abis Studio Studio Producer
Marius Apopei Abis Studio Director Of Photography
Loredana Moise Abis Studio Post Production Supervisor
Mariana Andriescu Abis Studio Logistical support
Tolga Cebe Coca-Cola Middle East Marketing Manager
Islam ElDessouky Coca-Cola Middle East IMC Manager
Effie Kontopoulou Coca-Cola Middle East Coke Marketing Manager
Herman Meingeist Blue Cactus films Producer