2016 Winners & Shortlists

Brief Explanation

We launched a direct marketing campaign entitled #Likeanimals via a viral video uploaded on the client’s pages on both youtube and facebook and delivering a special message.

Creative Execution

First of all, we came up with a video containing a shocking message. Then we put it online on the client’s youtube and facebook pages with an eye catching thumbnail in November 23rd, 2015. In order to make the video more viral, we got in contact with some media relations, influential journalists and bloggers. The campaign ran better than expected and reached more than 65 countries.

Results

Cross channel views exceeded 300 000 views : https://web.facebook.com/ADIRTunisie/posts/460573960816008 https://www.youtube.com/watch?v=RX7xnLxV_bI The video reached more than 65 countries. Top radio stations, newspapers and bloggers got behind the campaign. It was shared by the number 1 radio youtube channel in Tunisia : https://www.youtube.com/watch?v=Aza5HC2E2hc Many influential sites wrote about it : http://www.adweek.com/adfreak/provocative-psa-argues-refugees-actually-should-be-treated-animals-168373 http://www.huffpostmaghreb.com/2015/11/23/tunisie-refugies-adirt_n_8628484.html http://inspirad.com.br/trate-os-refugiados-como-animais/ http://www.marketingoops.com/media-ads/video/adirt-tunisia-refugee/ http://refugeestreets.com/2016/01/17/its-time-to-treat-refugees-like-animals/ http://www.2social.info/v-sotsialnoy-reklame-bezhentsev-sravnili-s-ptitsami/likeanimals-adirt-2social/ http://egyptianstreets.com/2016/01/17/its-time-to-treat-refugees-like-animals/ http://www.kampaniespoleczne.pl/kampanie,3723,imigranci_i_zwierzeta http://www.buzzfeed.com/sofiene/shocking-psa-please-treat-them-likeanimals-20mmh