2016 Winners & Shortlists

Brief Explanation

While our competition fell back on conventional media to talk about their brand, we turned our product into a direct marketing medium. Isuzu D-Max enjoys a small but sizeable market share. Which means we have a definte brand visibilty at construction and other work sites. It was the perfect place to talk about our product.

Creative Execution

In terms of torque and strength, the Isuzu D-Max outperforms its competition by far. It’s like comparing an ordinary human to a superhuman. We wanted to demonstrate this as directly as possible. The flatbed of our trucks was the perfect medium to do so. We realised that our market share meant on site visibitlity for our brand and we turned this into our advantage. Our execution made Isuzu trucks stand out in their work environment. It was like having the Hulk show up for work.

Results

ISUZU D-MAX sold 6000 units in 3rd quarter of 2015. With our 'Limitless' campaign and other on going activities, 7000 units were sold in the 4th quarter, contributing to a 15% rise in sales.