2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Mailings
THE TRIBAL RAPPORT FIELD GUIDE
MERCEDES-BENZ / G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Gold
A02 Ambient Media: Small Scale
TROPA FOR LIFE - BOOM BOX
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Gold
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON
Silver
A03 Ambient Media: Large Scale
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A04 Use of Digital Media in a Direct Marketing Campaign
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Short List
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Short List
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
A05 Use of Social in a Direct Marketing Campaign
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Bronze
PANADOL FIGHTS FLU WITH TWEETS
GLAXOSMITHKLINE / MEDICAL/HEALTH
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
B01 Acquisition & Retention
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Short List
B02 Best Low Budget Campaign
#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS
MEMAC OGILVY LABEL Tunis TUNISIA
Short List
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Gold
C01 Fast Moving Consumer Goods
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Short List
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON
Short List
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
C02 Consumer Products
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE TRIBAL RAPPORT FIELD GUIDE
MERCEDES-BENZ / G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C03 Consumer Services
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
C04 Corporate Image & Communication
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE FIRST MINING HELMET PROJECTOR
SAUDI ARABIAN MINING COMPANY 'MA'ADEN' / ANNUAL REPORT
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
C05 Charities, Public Health, Safety & Awareness Messages
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Gold
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Silver
D01 Integrated Campaign led by Direct Marketing
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Grand Prix
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List