2016 Winners & Shortlists

PIPES

Short List
Client/BrandQATAR ELECTRICITY & WATER CORPORATION (KAHRAMAA)
Product/ServiceTARSHEED - CONSERVATION LAW
EntrantLEO BURNETT DOHA, QATAR
3 of 3 Campaign
Type of EntryCraft: Print/Outdoor
CategoryPrint & Outdoor - Use of Arabic Script/Calligraphy
Entrant Company LEO BURNETT DOHA, QATAR
Advertising Agency LEO BURNETT DOHA, QATAR
Production Company STOKED Beirut, LEBANON
Production Company 2 CARIOCA STUDIO Bucharest, ROMANIA

English Translation of Main Headlines

(Calligraphy Headline:) Water Leakage (Black Copy:) Disturbance . Disturbance . Disturbance . And Cost . And Disturbance . And Price . And Fine . 10,000 . Qatari . Riyals . And Disturbance . Even Bigger . More Annoying . And More Disturbing . Than . Reading . This . Sentence . That . Might . Look . Simple . But . In . Fact . It's . Very . Disturbing . And . Very . Costly. (Next to Logo Copy:) Fix internal leakages to avoid fines. Bad habits cost. (Logo:) Tarsheed National Programme For Conservation and Energy Efficiency

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Chief Creative Officer
Sami Saleh Leo Burnett Doha Managing Director
Munah Zahr Leo Burnett Doha Executive Creative Director
Lara Traboulsi Leo Burnett Doha Communication Supervisor
Thiago Gouveia Leo Burnett Doha Senior Art Director
Ziad Azar Leo Burnett Doha Senior Art Director
Alex Oliveira Mota Leo Burnett Doha Copywriter
Moez Babboucha Leo Burnett Doha Copywriter
Frederic Wehbe Leo Burnett Doha Art Director
Muna Chamseddin Leo Burnett Doha Designer
Roy Sfeir Leo Burnett Doha Studio Manager