Brand | QATAR ELECTRICITY & WATER CORPORATION (KAHRAMAA) |
Product/Service | TARSHEED - CONSERVATION LAW |
Entrant | LEO BURNETT DOHA, QATAR |
| 3 of 3 Campaign |
Category | Print & Outdoor - Use of Arabic Script/Calligraphy |
Entrant Company
|
LEO BURNETT DOHA, QATAR
|
Advertising Agency
|
LEO BURNETT DOHA, QATAR
|
Production Company
|
STOKED Beirut, LEBANON
|
Production Company 2
|
CARIOCA STUDIO Bucharest, ROMANIA
|
English Translation of Main Headlines
(Calligraphy Headline:)
Water Leakage
(Black Copy:)
Disturbance . Disturbance . Disturbance . And Cost . And Disturbance . And Price . And Fine . 10,000 . Qatari . Riyals .
And Disturbance . Even Bigger . More Annoying . And More Disturbing . Than . Reading . This . Sentence . That . Might . Look . Simple .
But . In . Fact . It's . Very . Disturbing . And . Very . Costly.
(Next to Logo Copy:)
Fix internal leakages to avoid fines. Bad habits cost.
(Logo:)
Tarsheed
National Programme For Conservation and Energy Efficiency
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Sami Saleh |
Leo Burnett Doha |
Managing Director |
Munah Zahr |
Leo Burnett Doha |
Executive Creative Director |
Lara Traboulsi |
Leo Burnett Doha |
Communication Supervisor |
Thiago Gouveia |
Leo Burnett Doha |
Senior Art Director |
Ziad Azar |
Leo Burnett Doha |
Senior Art Director |
Alex Oliveira Mota |
Leo Burnett Doha |
Copywriter |
Moez Babboucha |
Leo Burnett Doha |
Copywriter |
Frederic Wehbe |
Leo Burnett Doha |
Art Director |
Muna Chamseddin |
Leo Burnett Doha |
Designer |
Roy Sfeir |
Leo Burnett Doha |
Studio Manager |