2016 Winners & Shortlists

HOSE

Short List
Client/BrandQATAR ELECTRICITY & WATER CORPORATION (KAHRAMAA)
Product/ServiceTARSHEED - CONSERVATION LAW
EntrantLEO BURNETT DOHA, QATAR
2 of 3 Campaign
Type of EntryCraft: Print/Outdoor
CategoryPrint & Outdoor - Use of Arabic Script/Calligraphy
Entrant Company LEO BURNETT DOHA, QATAR
Advertising Agency LEO BURNETT DOHA, QATAR
Production Company STOKED Beirut, LEBANON
Production Company 2 CARIOCA STUDIO Bucharest, ROMANIA

English Translation of Main Headlines

(White Copy:) Stop for 5 minutes! Don't you feel like reading these words? You'll only waste 5 minutes... Don't you like your eyes to have a piece of the paper? Please don't walk away, You might not need these minutes... Waste them in hundreds, thousands, even in millions... You're the viewer, and it's your choice to waste whatever you want and when. Be it time that you are wasting or anything you don't care about. This kind of waste has a price that you can only decide its value... But there's a price of 10,000 Qatari Riyals for (Calligraphy Copy:) Water Wastage (Next to Logo Copy:) Avoid wasting water to avoid fines. Bad habits cost. (Logo:) Tarsheed National Programme For Conservation and Energy Efficiency

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Chief Creative Officer
Sami Saleh Leo Burnett Doha Managing Director
Munah Zahr Leo Burnett Doha Executive Creative Director
Lara Traboulsi Leo Burnett Doha Communication Supervisor
Thiago Gouveia Leo Burnett Doha Senior Art Director
Ziad Azar Leo Burnett Doha Senior Art Director
Alex Oliveira Mota Leo Burnett Doha Copywriter
Moez Babboucha Leo Burnett Doha Copywriter
Frederic Wehbe Leo Burnett Doha Art Director
Muna Chamseddin Leo Burnett Doha Designer
Roy Sfeir Leo Burnett Doha Studio Manager