Brand | QATAR ELECTRICITY & WATER CORPORATION (KAHRAMAA) |
Product/Service | TARSHEED - CONSERVATION LAW |
Entrant | LEO BURNETT DOHA, QATAR |
| 2 of 3 Campaign |
Category | Print & Outdoor - Use of Arabic Script/Calligraphy |
Entrant Company
|
LEO BURNETT DOHA, QATAR
|
Advertising Agency
|
LEO BURNETT DOHA, QATAR
|
Production Company
|
STOKED Beirut, LEBANON
|
Production Company 2
|
CARIOCA STUDIO Bucharest, ROMANIA
|
English Translation of Main Headlines
(White Copy:)
Stop for 5 minutes!
Don't you feel like reading these words?
You'll only waste 5 minutes...
Don't you like your eyes to have a piece of the paper?
Please don't walk away,
You might not need these minutes...
Waste them in hundreds, thousands, even in millions...
You're the viewer, and it's your choice to waste whatever you want and when.
Be it time that you are wasting or anything you don't care about.
This kind of waste has a price that you can only decide its value...
But there's a price of 10,000 Qatari Riyals for
(Calligraphy Copy:)
Water Wastage
(Next to Logo Copy:)
Avoid wasting water to avoid fines. Bad habits cost.
(Logo:)
Tarsheed
National Programme For Conservation and Energy Efficiency
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Sami Saleh |
Leo Burnett Doha |
Managing Director |
Munah Zahr |
Leo Burnett Doha |
Executive Creative Director |
Lara Traboulsi |
Leo Burnett Doha |
Communication Supervisor |
Thiago Gouveia |
Leo Burnett Doha |
Senior Art Director |
Ziad Azar |
Leo Burnett Doha |
Senior Art Director |
Alex Oliveira Mota |
Leo Burnett Doha |
Copywriter |
Moez Babboucha |
Leo Burnett Doha |
Copywriter |
Frederic Wehbe |
Leo Burnett Doha |
Art Director |
Muna Chamseddin |
Leo Burnett Doha |
Designer |
Roy Sfeir |
Leo Burnett Doha |
Studio Manager |