2016 Winners & Shortlists

WIRES

Short List
Client/BrandQATAR ELECTRICITY & WATER CORPORATION (KAHRAMAA)
Product/ServiceTARSHEED - CONSERVATION LAW
EntrantLEO BURNETT DOHA, QATAR
1 of 3 Campaign
Type of EntryCraft: Print/Outdoor
CategoryPrint & Outdoor - Use of Arabic Script/Calligraphy
Entrant Company LEO BURNETT DOHA, QATAR
Advertising Agency LEO BURNETT DOHA, QATAR
Production Company STOKED Beirut, LEBANON
Production Company 2 CARIOCA STUDIO Bucharest, ROMANIA

English Translation of Main Headlines

(Calligraphy Headline:) Outdoor Lights (White Copy:) 00:00 Outdoors Lights ON 01:00 Outdoors Lights ON 02:00 Outdoors Lights ON 03:00 Outdoors Lights ON 04:00 Outdoors Lights ON 05:00 Outdoors Lights ON 06:00 Outdoors Lights ON 07:00 Outdoors Lights ON ... 20:00 Outdoors Lights ON 21:00 Outdoors Lights ON 22:00 Outdoors Lights ON 23:00 Outdoors Lights ON (Black Copy:) If you don't see anything wrong here, then you shall pay a fine of 10,000 Qatari Riyals. (Next to logo Copy:) Install a timer to avoid fines. Bad habits cost. (Logo:) Tarsheed National Programme For Conservation and Energy Efficiency

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Chief Creative Officer
Sami Saleh Leo Burnett Doha Managing Director
Munah Zahr Leo Burnett Doha Executive Creative Director
Lara Traboulsi Leo Burnett Doha Communication Supervisor
Thiago Gouveia Leo Burnett Doha Senior Art Director
Ziad Azar Leo Burnett Doha Senior Art Director
Alex Oliveira Mota Leo Burnett Doha Copywriter
Moez Babboucha Leo Burnett Doha Copywriter
Frederic Wehbe Leo Burnett Doha Art Director
Muna Chamseddin Leo Burnett Doha Designer
Roy Sfeir Leo Burnett Doha Studio Manager