| Brand | BMW |
| Product/Service | BMW X6 |
| Entrant | SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Print & Outdoor - Art Direction |
| Entrant Company | SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Advertising Agency | SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Media Agency | ZENITH MENA Dubai, UNITED ARAB EMIRATES |
| Production Company | PROLAB DIGITAL Dubai, UNITED ARAB EMIRATES |
| Name | Company | Role |
|---|---|---|
| Rami Hmadeh | Serviceplan Middle East | Managing Partner |
| Moe Jawhar | Serviceplan Middle East | Executive Creative Director |
| Kazuko Yokoe | Serviceplan Middle East | Creative Director |
| Frances Bonifacio | Serviceplan Middle East | Strategic Planning Director |
| Matthias Harbeck | Serviceplan Group | Executive Creative Director |
| Marcell Francke | Serviceplan Group | Art Director |
| Hassan Khatoun | Serviceplan Middle East | Client Servicing Director |
| Ona Linda Johnson | Serviceplan Middle East | Senior Account Manager |
| Amin Zeitiouni | Serviceplan Middle East | Art Director |
| Franz Roeppischer | Serviceplan Middle East | Creative Director |
| Rohan Vitus Fernandes | Serviceplan Group | Copywriter |
| Michael Wilk | Serviceplan Group | Art Director |
| Lorenz Langgartner | Serviceplan Group | Art Director |
| Kostiantyn Liakhov | Serviceplan Group | Art Director |
| Daniel Uebleis | Staudinger/Franke | Ullustrator |
| Margot Visser | Senior Digital Manager | Performics UAE |
| Allaa Marzouk | Digital Executive | Performics UAE |